David Trubridge — The Other Way

“David Trubridge ONZM is one of New Zealand’s most successful designers of lighting and furniture, recognised for his distinctive pieces and his commitment to environmentally responsible design. The Other Way is his “love letter to the land and sea”, inspired by a deep connection to nature and his travels to the world’s wildest places — from the blinding white light of Antarctica to the fecund darkness of Aotearoa's fjords. In each place, David reveals the intricate details of the environment, capturing patterns and observations that have inspired the organic forms of his work.

David worked with graphic designer Katie Kerr to curate a collection of photographs, sketches and stories, drawn from his journals and archives. The resulting publication unites a photobook with a travelogue; with a rhythmic relationship between image and text that transports the reader through the geological and historical, the poetic and the ecstatic. Combining their skills in publication and industrial design, Katie and David developed a package that had a unique 2D and 3D form. David’s pencil drawing for the cover was reproduced in three-dimensional form for a limited-edition wooden box. The book's cover was offset-printed on craft paper and mounted onto board, which was hand-grooved to wrap around the book block. Astute readers will notice how the title goes “the other way” on the spine.”

— Winner of the Aotearoa Best Awards Bronze Award (2022) and Australian AGDA Merit Award (2022)

254x254mm hardcover with exposed spine and hand-grooved binding. 312 pages, 1500 copies produced. Special edition of 100 with plywood slipcase.